The Marwin Machine Tools Ltd company manufactures small hand tools for a variety of applications. For the purpose of producing their products, the company uses a variety of manufacturing equipment which demand to have set processes in place to insure of the proper operation of the machines. In addition, the machines used in the company demand several alterations during their life-cycle in order to maintain a high level of product quality. Presently, the many alterations required by the machines involved in the production of the small hand tools demand the regular supervision of the shopkeeper.
Wednesday 15 March 2017
Encouraging consumers
However, the ecologically sound principles of the Body Shop and the increase in environmental awareness encouraging consumers to question the composition of products, has facilitated the company's growth. Its products are "perceived" as universal because they are "natural" and not tested on animals. Hence, unlike less focused retailers such as Marks and Spencer and Storehouse, the Body Shop can appeal to a specific "international" customer and sell the same product in all its overseas markets without modification.
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