Wednesday, 15 March 2017

Project Plan

The Marwin Machine Tools Ltd company manufactures small hand tools for a variety of applications. For the purpose of producing their products, the company uses a variety of manufacturing equipment which demand to have set processes in place to insure of the proper operation of the machines. In addition, the machines used in the company demand several alterations during their life-cycle in order to maintain a high level of product quality. Presently, the many alterations required by the machines involved in the production of the small hand tools demand the regular supervision of the shopkeeper.

Encouraging consumers

However,  the  ecologically  sound  principles  of  the  Body  Shop  and  the  increase  in  environmental  awareness  encouraging  consumers  to  question  the  composition  of  products,  has  facilitated  the  company's  growth. Its  products  are  "perceived"  as  universal  because  they  are  "natural"  and  not  tested  on  animals. Hence,  unlike  less  focused  retailers  such  as  Marks  and  Spencer  and  Storehouse,  the  Body  Shop  can  appeal  to  a  specific  "international"  customer  and  sell  the  same  product  in  all  its  overseas  markets  without  modification.